1. Alibaba.com vs. 1688 — What's the Difference?
Both platforms belong to the Alibaba Group, but they serve different purposes — and that has a direct effect on how you should approach B2B importing.
| Alibaba.com | 1688 | |
|---|---|---|
| Primary customers | Overseas buyers (B2B export-oriented) | Domestic Chinese wholesale buyers |
| Language | English/Korean supported | Chinese |
| MOQ | Medium to large | Small to large |
| Payment | Trade Assurance (secure payment) | Alipay (requires a Chinese bank account) |
| Shipping terms | Incoterms negotiable — EXW, FOB, DAP, etc. | Typically routed through a parcel forwarder |
2. How to Import Directly Through a Freight Forwarder — No Parcel Forwarder Needed
Routing Alibaba B2B volume through a parcel forwarder actually works against you. There are three reasons why.
- Parcel forwarder warehousing and repackaging fees add up. The more boxes you have, the more it costs.
- You'll hit the personal import de minimis (roughly $150). B2B volume needs to be declared as a formal business import.
- Certificate of origin and HS code handling aren't available. You need a freight forwarder to actually claim FTA duty benefits.
Here's how the direct freight forwarding process works.
3. Parcel Forwarder vs. Direct Freight Forwarding — Compared
Here's a side-by-side comparison of both methods. For B2B volume, the answer is clear.
| Parcel Forwarder | Direct Freight Forwarding | |
|---|---|---|
| Best for | Small volume (1–5 boxes) | Medium to large volume (0.5 CBM+) |
| Import entity | Individual (simplified clearance) | Business (formal import declaration) |
| Personal de minimis | $150 cap | No cap |
| Cost structure | Forwarder fee + warehousing + freight (itemized separately) | All-in quote (no hidden extras) |
| Customs handling | Basic handling by the parcel forwarder (limited HS code review) | HS code pre-check + duty optimization |
| FTA duty benefits | Not available | Available via CO issuance |
| Origin marking | Difficult to verify | Checked and corrected before shipping |
| Lead time (China → Incheon) | 7–14 days (including parcel forwarder transit) | ~5–7 days by ocean LCL (from Shanghai) |
4. Tosome Logis: From Factory Pickup to Your Front Door
Just give us the factory location — we handle the rest.
5. Real Lead Times (as of 2026)
Here's the actual time each leg takes for a direct freight forwarding import, assuming no documentation issues.
| Leg | Time Required |
|---|---|
| Factory pickup → Chinese port intake | 1–3 days (varies by factory location) |
| Chinese port → arrival at Incheon Port | ~3–4 days from Shanghai / ~5–6 days from Guangzhou or Shenzhen |
| Arrival → customs clearance complete | 1–2 days (assuming no documentation issues) |
| Clearance → final delivery | 1 day |
| Total | ~7–12 days (ocean LCL) |
Just send us the factory location and we'll walk you through everything from process to cost.
6. New to This? That's Completely Fine
Plenty of first-time Alibaba B2B importers reach out to us. Just send your cargo details — factory location, item, and quantity or box size — and we'll walk you through everything from process to cost.

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